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Over 50 Years of Trusted Vision Excellence: Southern Eye Care Associates in Oak Hill


We’ve proudly served our community for over half a century, offering exceptional eye care with a personal touch. With a legacy of compassionate service and cutting-edge technology, our practice combines decades of experience with modern innovations to ensure your eye health is in the best hands.

Led by Dr. Ashley McGuffin, we are dedicated to treating the whole patient—not just the eyes. From routine eye exams to managing complex conditions, we prioritize your overall well-being, taking a holistic approach to eye care.

We are committed to building lifelong relationships through compassion, patient education, and top-tier care. Whether you're a long-time patient or visiting us for the first time, we welcome you to our warm, supportive environment where your eye health and vision are our top priority.

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Expert Eye Exams for Healthy Vision

Your eyes deserve the best care. Our comprehensive eye exams go beyond just checking your prescription—we thoroughly assess your overall eye health to detect potential issues like glaucoma, cataracts, and macular degeneration early. Whether it’s time for your routine exam or you’re experiencing vision changes, our expert team is here to ensure your eyes stay healthy and your vision sharp.

Schedule your exam and take the first step in maintaining optimal eye health for you and your family.

Southern Eye Care Associates Oak Hill, WV 045
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Contact Lens Experts

Finding the right contact lenses can be a game-changer for your vision and comfort. We offer a wide range of lenses to match your lifestyle and vision requirements. Trust our experienced team to provide personalized care and ensure your lenses deliver the comfort and clarity you deserve.

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Handpicked Eyeglasses

Explore our curated selection of top eyewear brands that offer the perfect blend of fashion and function. From timeless classics to bold, modern designs, our favorite brands, including Zac Posen, Candie's Eye, and Converse, have something for every style.

Our Favorite Eyewear Brands


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  • Calvin Klein
  • Flexon
  • Wiley X
  • Nine West
  • DKNY
  • Vera Wang
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New Year, New Vision: Eye Health Resolutions for 2026

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How Contact Lens Technology is Changing Vision Care

New contact lens technology offers more comfort, clarity, and safety than ever before. Whether you’re managing dry eye, astigmatism, or presbyopia, today's lenses are smarter and...

Embracing Smart, Sustainable Eyewear | ECO Frames at Southern Eye Care Associates

Southern Eye Care Associates proudly offers ECO Eyewear—a carbon-negative frame line crafted from recycled materials and featuring convenient magnetic sun clips. Learn how you can upgrade...
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